Selected Publications

 

Articles Published

 

Johannessen, Magne og Geir Bergvin “The Relationship as an Arena for Learning”, International Journal of Business and Economics, Vol. 3, No. 1, Spring 2004

 

Gorm Kunøe and Geir Bergvin, “The Consumers Attitudes, Demands and Expectations to Technology Supported Communication with their Bank and their Insurance Company in a Responsibility Context”, presented at The 2nd International Conference in Advertising, University of Amsterdam, Amsterdam, Holland, 2003.

 

Bergvin, Geir, “Marketing Strategies for Industrial Products in Norway: The Norwegian Model of Excellence”, International Journal of Business and Economics, Vol. 3, No. 1, Spring 2004

 

Bellur, V.V. and Geir Bergvin,“Norwegians and the EEC”, presented at the AMS Annual Conference, Miami, Florida, USA, 1981

 

Bellur, V.V. and Geir Bergvin,“Norwegian Entrepreneurs and the EEC”, presented at the EAARM Annual Conference, Copenhagen, Denmark, 1981

 

Books Published

 

Bergvin, Geir, Handboken i produktledelse, Universitetsforlaget, Oslo, Norway, 2002

 

 

 

Geir Bergvin, PhD

Associate Professor of Marketing